Many of the people I take on as clients do not understand this about communication design, and I imagine there are times when you’ve worked with, or at the very least been approached by people who do not understand this part of cinematography either. This communication obviously has a symbiotic relationship with visual beauty in both cases, but nevertheless the primary goal is communication rather than beauty. The ultimate goal of both graphic design and cinematography is to communicate something to people. How I mean is that both communication design and cinematography are not “art” in the sense that they are practices that do not thrive on self-expression, but are rather driven by purpose essentially serving as a utility more than art in the end. As someone working in the field of communication design (or graphic design, visual communication, whatever other title you may know it as), it’s always seemed to me that cinematography is strikingly similar to communication design.
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